The air in India crackles with a new kind of ambition. It’s not just about building the next unicorn anymore. Now, the goal is to live longer, healthier lives. And at the forefront of this movement? Deepinder Goyal, founder of Eternal, and many other Indian founders.
It started with a tweet, or maybe a LinkedIn post. Regardless, the news spread fast. Goyal, the man behind the food delivery giant Zomato, is now deeply involved in the longevity space. What’s driving this shift?
India. A country of 1.4 billion people, with a rapidly aging population and a burgeoning healthcare market. The potential is enormous. But the challenges are equally large.
I’ve been speaking with a few founders here in Bangalore. They’re all talking about it. Longevity. It’s the new buzzword. The new frontier. Venture capitalists are taking notice. Funding is flowing.
One investor, speaking on condition of anonymity, told me, “The opportunity in India is unique. You have a confluence of factors: a tech-savvy population, rising disposable incomes, and a healthcare system that’s ripe for disruption.”
Goyal’s move into longevity is not an isolated incident. Across the country, entrepreneurs are launching startups focused on everything from preventative medicine to personalized nutrition. The focus is clear: extend human lifespan and improve quality of life.
In 2023, the global longevity market was valued at $25.21 billion. Projections estimate it will reach $44.11 billion by 2028. The growth is substantial, and India wants a piece of the pie.
But it’s not just about the money. There’s a deeper cultural element at play. The concept of “living a long life” has always been a part of Indian culture. Now, with advances in science and technology, this ancient aspiration is being reimagined for the modern age.
What does this mean for the future? More investment. More innovation. More competition. And, hopefully, a healthier, longer life for millions of Indians. The race is on, and India is ready to run.
