The app buzzes. Another booking. Another Delhi apartment, another set of expectations. Yes Madam, a beauty-tech startup, is not just surviving; it’s expanding. Long before the pandemic, the founders saw a need. Women, everywhere, wanted convenience.
It’s a crowded market. But Yes Madam’s approach? Bootstrapping. No flashy funding rounds, just a steady climb. The goal: a INR 200 Cr (approximately $24 million USD) revenue run rate. That’s the target.
The early days, I imagine them, are lean. Every rupee counted. Every service, a proof of concept. The founders, I’m told, focused on building a strong team. Getting the basics right. The app, the training, the customer experience.
“We were very focused on unit economics from day one,” a source close to the company told me, “making sure every service was profitable.”
The pandemic accelerated everything. Suddenly, at-home services weren’t just convenient; they were essential. Yes Madam was ready. They were already in the homes, already trained, already trusted. The lockdowns, a strange kind of tailwind.
What’s the secret? It’s a mix. Careful cost management, a focus on quality, and a relentless drive. They understand the value of every customer. Every appointment is a building block.
The beauty industry is notoriously fragmented. Yes Madam is trying to consolidate it, one appointment at a time. The future? More services, more cities, more growth. The app, the bookings, they never stop.
