The aroma of ambition, perhaps? Or just the scent of chili oil.
MasterChow, the D2C food brand, is aiming high. Really high. They’re projecting a nearly threefold increase in revenue. To a cool INR 72 Cr by the fiscal year ending 2026. A bold move in the crowded food space.
It’s a jump from where? The report doesn’t specify the current revenue, but the growth target itself is the story. The ‘why’ is baked into the brand’s DNA: a focus on bringing restaurant-quality Asian cuisine to home kitchens. But the ‘how’ is the key.
Their strategy involves expanding their product range and strengthening their presence in online and offline retail channels. Think more dumplings, more sauces, more places to find them.
“We are excited about the growth opportunities,” the company stated. That’s the official line, anyway. It’s a statement that reflects the general mood.
The D2C market is a battlefield. MasterChow is fighting for shelf space – both physical and digital. The competition is fierce. The consumer is fickle.
What’s the scene? A rapidly evolving market. Changing tastes. The rise of convenience. The demand for authentic flavors. This is the context MasterChow operates within. The ‘when’ is now, the race is on. FY26 is the finish line they’re sprinting towards.
This isn’t just about numbers. It’s about a brand’s bet on the future of food. It’s about betting on the consumer. And betting on themselves.
Inc42 Media reported the news, a primary source for the data. The details are there, but the implications are what matter.
