FSN E-Commerce Ventures has received approval to acquire an 82% stake in the makeup brand Simply Nam Beauty. The company board authorized the purchase for a consideration of up to ₹33 crore during a meeting held on November 4, 2026.
The company stated that this transaction is expected to be completed by December 31, 2026. Simply Nam is a premium makeup brand established by celebrity makeup artist Namrata Soni. The brand features formulations designed for Indian skin and utilizes education-led content to build brand recall among its customers. The company noted that Simply Nam has strong customer insights and formulations that are built for Indian skin.
FSN E-Commerce Ventures noted that the Indian beauty and personal care market is experiencing a shift toward premium products. The company identified a gap in the professional makeup sector and stated that Simply Nam aligns with its strategy to address this market segment. The firm functions as an online retail platform that provides lifestyle products through content-driven experiences.
Based on company and agency reports. For information only; not investment advice.