BlueStone Eyes 2030 Growth: 700+ Stores, ₹120B Revenue
By ThePip Desk
Prosus-backed BlueStone plans a major expansion, aiming for 705 stores and ₹120B revenue by 2030 by focusing on high street locations in India.
🔥 Main Takeaway
BlueStone is making a massive bet on India’s high streets to nearly double its retail footprint and workforce, aiming for a huge revenue jump by 2030.
📌 What Happened?
Prosus-backed Indian jeweller BlueStone plans to expand its store count from 340 to 705 by fiscal 2030.
The company will also almost double its retail workforce, growing from approximately 2,100 to 4,000 employees.
This aggressive expansion strategy primarily targets high street locations, as premium mall space in India is limited, according to property consultancy Anarock.
BlueStone projects its revenue to surge to 120 billion rupees ($1.25 billion) by fiscal 2030, up significantly from 23.42 billion rupees in fiscal 2026.
💰 Why It Matters
This move signals a strategic shift in Indian retail, with brands increasingly opting for high street dominance amidst scarce premium mall real estate.
BlueStone’s ambitious revenue target of 120 billion rupees by 2030 positions it for significant market share growth in India’s competitive jewellery sector.
Despite volatile gold prices, BlueStone’s expansion reflects strong consumer demand and investor confidence in India’s booming jewellery market.
For young investors, this highlights potential growth in specialized retail, even as other sectors face digital disruption.
👀 What to Watch Next
Keep an eye on how BlueStone’s high street strategy performs against competitors like Kalyan Jewellers and Titan, who are also expanding.
Monitor India’s retail real estate market for future trends in mall development versus continued high street growth.
Watch for BlueStone’s financial performance leading up to fiscal 2030, especially how it tracks against its ambitious revenue targets.