Addi Raises $86M Series D for AI-Powered BNPL Growth
By ThePip Desk
Colombian fintech Addi secures $86M Series D led by Citius and BTG Pactual to expand AI-driven Buy Now, Pay Later services and customer acquisition.
🔥 Main Takeaway
Colombian fintech Addi just bagged an $86 million Series D funding round, signaling robust growth and a strong bet on AI in the competitive buy-now, pay-later (BNPL) space.
📌 What Happened?
Addi, the Colombian BNPL fintech founded in 2018, successfully closed an $86 million Series D funding round.
The investment was led by Citius and BTG Pactual, with additional participation from GIC and Monashees, adding significant capital to its coffers.
As part of the deal, Citius will also gain a seat on Addi’s board of directors, influencing future strategic decisions.
The fresh capital infusion is earmarked to accelerate customer acquisition efforts and significantly boost investments in advanced artificial intelligence and technology.
Addi currently serves 5.5 million customers and partners with 76,000 merchants across 75,000 points of sale in 1,034 municipalities, demonstrating its extensive reach.
💰 Why It Matters
This substantial funding round is a strong vote of confidence in Latin America’s burgeoning fintech sector, highlighting investor appetite for innovative financial solutions.
Addi’s CEO, Santiago Suárez, noted the company’s current profitability made the raise non-essential, underscoring its financial health and strategic positioning in the market.
The focus on AI for improving engineering productivity and scaling efficiently without increasing headcount sets a new standard for operational leverage in tech-driven companies.
For consumers, expanded customer acquisition efforts mean wider access to BNPL options, potentially impacting spending habits and democratizing credit access across the region.
👀 What to Watch Next
Keep an eye on Addi’s market expansion and how their AI investments translate into even faster customer and merchant growth throughout Latin America.
The BNPL sector remains highly dynamic; Addi’s ability to maintain profitability while scaling will be a key indicator for competitors and future funding rounds in the space.
CEO Suárez hinted this might be their last funding round for quite some time, suggesting a path towards sustained self-sufficiency or even a public offering down the line.