Green Pay: Unifying West African Payments for Financial Inclusion

Ivorian Fintech Green Pay Boosts Financial Inclusion

Ivorian fintech startup Green Pay has rolled out an interoperable platform designed to consolidate diverse digital payment methods into a single terminal, significantly boosting financial inclusion across West Africa.

The initiative aims to bridge the gap between cash-reliant retailers and mobile banking users, modernizing retail commerce in the region.

Key Platform Features & Goals

• Founded by Anouar Traboulsi and Hervé Tairou, Green Pay’s platform integrates mobile money, credit cards, QR codes, and e-wallets.
• It streamlines retail operations by processing payments, facilitating money transfers, and providing real-time business reports.
• The company targets high-volume retail stores, commercial distribution chains, and independent service providers.

Addressing West Africa’s Fragmented Landscape

Green Pay directly tackles the fragmented financial ecosystem in West Africa, promoting technical interoperability to accelerate financial inclusion.

This expansion aligns with the region’s increasing digital payment adoption, driven by rising smartphone penetration and mobile transaction usage.

Future Outlook

The long-term objective is to reduce cash dependency and formalize capital flows within African retail markets, fostering a more robust digital economy.