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So, Kaltura’s made a move. They’re acquiring eSelf, an AI avatar startup. It’s a $27 million deal, and honestly, it’s got me thinking.
First off, eSelf. Seems they were founded by someone who had a hand in building Snap’s AI. That kind of pedigree… well, it definitely gets your attention. It suggests a certain level of expertise, a real understanding of how to make AI work in a visual, engaging way. And that’s exactly what Kaltura’s after, I’d guess.
The plan, it seems, is to fold eSelf’s tech into Kaltura’s existing enterprise video and learning tools. Think about that: generative AI, right in the mix. Suddenly, you’re not just watching a video, you’re potentially interacting with it, shaping it. Or maybe it’s about personalized learning experiences. You could see avatars that adapt to the viewer, offering tailored content. It’s a bit like having a virtual tutor, always ready to help.
Notably, the acquisition happened on November 10, 2025, according to the TechCrunch report. That’s pretty recent, which means Kaltura is probably eager to get things moving. They want to be on the cutting edge. They want to be seen as the place where AI meets video.
And why? Well, to integrate generative AI into enterprise video and learning tools. That’s the stated goal, anyway. But I suspect there’s more to it. The market is shifting. Video is everything, really. And AI is the key to unlocking its full potential. Kaltura, it seems, wants to be a major player in that game.
The tags tell the story, in a way: Kaltura, eSelf, AI, acquisition, generative AI, enterprise video, learning tools, Snap. It’s all there, the building blocks. And it’s all pointing towards a future where video is more dynamic, more personalized, more… well, intelligent. You could say it’s a smart move. But it’s also a bet. A bet on the future of how we learn, how we communicate, and how we experience the world.
Earlier, the core of the deal seems to be about integrating generative AI. That could mean a lot of things. Imagine: creating videos with a few prompts, automatically generating different versions of a training module, or even creating virtual presenters that can speak multiple languages. The possibilities are, you know, kind of endless. It’s hard to predict exactly how it’ll play out, but the potential is definitely there.
Meanwhile, the mention of Snap is interesting. It speaks to the talent involved. The people who built eSelf, they clearly have experience in a field that’s all about visual communication and AI. They know how to make things engaging and user-friendly. That experience, I would guess, is worth a lot. Their expertise in AI, especially in the context of a platform like Snap, gives them a unique perspective.
I’m wondering how this will change things. Will we see a shift in how companies use video for training? Will learning tools become more interactive? Will this acquisition set a new trend? It’s all speculation, of course. But it’s exciting, in a way. The intersection of AI, video, and education… it’s a space with huge potential, and Kaltura seems to be positioning itself right in the middle of it all.
For now, it’s a wait-and-see game. But the acquisition of eSelf is definitely one to watch. It’s a sign of where things are heading. The future of video, the future of learning… it’s being shaped, right now, by deals like this.
