The sleek glass doors of the Apple BKC store in Mumbai. Sunlight glints off the polished steel. Inside, the air hums with a low thrum of conversation and the gentle tap-tap of fingers on screens.
News arrived this week: Apple India’s net profit for FY25 crossed the INR 3,000 Cr mark. Specifically, it reached INR 3,196 Cr, about $3.6 billion. A 16% jump. The fiscal year concluded in March 2025.
What does this mean? For Apple, it’s a validation of their India strategy. For the market, it’s another data point in the ongoing story of growth. The ‘how’ is complex, involving manufacturing, retail expansion, and a growing appetite for premium products. The ‘where’ is India, a country of 1.4 billion people, with a rapidly expanding middle class.
I spoke with a financial analyst, who requested anonymity, about the figures. “Apple has been investing heavily in India, and these profits reflect that commitment,” he said. “They’re not just selling phones; they’re building an ecosystem.”
This isn’t just about sales figures. It’s about perception. Apple’s brand, once viewed as aspirational, is now becoming accessible to a wider audience. The company has invested in local manufacturing, reducing import costs and making products more price-competitive. The recent opening of retail stores, like the one in Mumbai, has created a direct-to-consumer experience that resonates with Indian consumers.
Looking ahead, the question isn’t whether Apple will continue to grow, but how quickly. The Indian market is vast, with room for expansion in both urban and rural areas. Competitors are present, but Apple’s brand loyalty and premium positioning give it a significant advantage. The fiscal year 2024-25 numbers are a marker. A signpost on a long road.
