The elevator doors opened. Another Delhi high-rise. Not a salon, though. That’s the pivot. Before the pandemic, before the surge in at-home services, women wanted convenience. Not just safety.
Yes Madam saw it. And built it, brick by bootstrapped brick. Now, they’re projecting INR 200 Cr in revenue. Impressive. Especially when you consider where they started.
The early days? Imagine hustle. Founder, Mayank Gupta, remembers the grind. Every booking, a small victory. Every customer, a lesson. He wasn’t just building a business; he was building a market.
The beauty tech space is crowded. But Yes Madam focused on unit economics. Keeping costs lean. Focusing on the customer experience. Building a brand that resonated.
“We were very clear from day one that we wanted to build a profitable business,” Gupta told Inc42. No fluff. Just results. That’s the bootstrap ethos.
The pandemic accelerated everything. Suddenly, at-home services weren’t just convenient; they were essential. Yes Madam was ready. They scaled. Fast.
The company expanded its service offerings. From basic beauty to more specialized treatments. They invested in training. And technology. Always iterating.
The numbers tell the story. Projected INR 200 Cr. Growth. But beyond the figures, there’s the story of grit. Of a team that saw a need and filled it.
What’s next? Expansion, likely. More services. More cities. The beauty-tech space is still young. And Yes Madam is positioned to be a major player. They’re not just surviving; they’re thriving. And the journey, from a simple idea to a projected INR 200 Cr, is a masterclass in building a business.
